Or why small biz peeps should write a book?
Your presence on social media is a great representation of your brand. Your blog attracts and engages with new audiences. Your email list keeps you connected with fans and followers.
Each tool in your marketing toolkit has a job to do, but the one with the most power by far is your published book.
Continue reading The Power of the Published AuthorLast year I wrote a blog about how to write a good nonfiction book using a formula I created using the word WRITE as an acronym. You can read about that here.
Once you have written your book, however, you have to market it. There is no getting around this, so I created a marketing formula you can use that flows directly from the WRITE formula.
Continue reading WRITE to MARKET
I wanted to share with you how one or our authors ended up having her book shared to a mailing list of more than 60K people, then to a Facebook page with a following of more than 230K, and then to an Instagram account with a following of more than 61K people.
Continue reading Your book in the hands of an Influencer…Congratulations to Disruptive Author, Paula Burgess, who was featured in The Redcliffe Guide this week. What a great article.
Paula is a wonderful advocate for people living with ADHD and it is wonderful to see her, and her book, Beyond the ADHD Label, in the spotlight and still relevant after more than 4 years of being in print.
Continue reading Your book in the media…
This is the most common question I am asked when I am approached by aspiring authors. They know their topic, they know who they want to help and they know how they want to help them. They just don’t know how to get what they know into some sort of order that will make sense to them and to their readers.
Continue reading How Do I Write My Book?One question I am often asked is, “How do I write a book?”, the answer to which can be quite long and involved.
In fact, I offer a membership program – Authorpreneurs Bootcamp – which is dedicated to teaching aspiring authors how to write and publish their books because there is no possible way to answer that question in one conversation.
When a friend messaged me recently to ask me what guidance I could offer her as she embarked on her own book-writing adventure, I gave her my best advice on how to set herself up for success.
Continue reading 5 Things You MUST DO If You Want To W.R.I.T.E. A Good Nonfiction BookI’m putting my Feng Shui hat on today and I want to talk to you about the current, and very interesting energies in our homes and workplaces that might be impacting your writing, your marketing or your business this month.
Continue reading December Feng Shui and Managing Your EnergyI was fortunate to be able to see Mark Bouris present recently and during his presentation he quoted Richard Branson stating that in building your business and your brand you need to seek opportunities to gain “notoriety with affection”.
Continue reading Getting Known, Being Seen.Julie Cross is used to being in the limelight, talking candidly about her life, encouraging others to let go of their fears and shine brightly, and we have all come to love her for that.
It was wonderful to listen to her read her own story from Parenting A Child On The Spectrum for the audience at the book launch and so many people who were present related to her experiences.
Happily we were able to capture that moment in time so that others could benefit from it too.
If you would like a copy of Parenting A Child On The Spectrum click on the book below:
