You know that a book is a seriously powerful tool for a coach. It not only helps to establish your expertise in your market, but it can also exponentially expand your audience.
Not only that, but it’s the single best way to get the attention of mainstream press outlets, influential bloggers, and podcasters, and to land speaking engagements. There’s absolutely no downside to writing a book. Except, for some coaches, the actual writing of it.
If you don’t consider yourself a writer, you may think that the benefits are out of your reach, but even if that’s you, you do have options.
1 Repurpose content you’ve already created.
This easy and popular option makes use of the hundreds or even thousands of pages of content you’ve probably already created, so there is almost no writing involved. Just organising. You may need to edit a bit for flow and to update ideas, but otherwise, you probably have a ready-made book sitting and waiting for you to leverage it.
And before you start thinking, “Why would anyone pay for a book that’s just pulled from my blog?” know this: People will pay for information that is organized in a way that makes their life easier, even if that same information is available for free elsewhere. In fact, Darren Rowse of ProBlogger.net used this technique to publish his wildly popular “31 Days to Build a Better Blog.”
2 Use Private Label Rights Content.
Don’t think you have written enough content to repurpose? You are going to love this. There are companies who specialise in creating content and then give it away or sell it to writers to use as your own. It’s called private label rights content, or PLR, and (depending on who you buy from) it’s usually high quality, well researched content that makes the perfect jumping off point for your next book. You’ll be amazed at what’s available.
Two things you need to know about PLR though:
- because it’s sold to more than one person, it’s important that you edit the content to adapt it to your voice, your unique view of the industry, and to include your personality.
- you cannot use PLR to publish a book on Kindle, as this is a violation of their terms of service.
3 Outsource your book writing.
Want a book that’s all you without having to do the work? Hire a ghostwriter. These professionals will work with you to create a book that is uniquely yours, and in the end, you’ll have a well-written book with your name on it, all without typing a word.
OR YOU CAN DO THIS…
4 Use Disruptive Publishing’s “Fill-in-the-blanks” Business Book Writing System
It’s our experience that coaches and consultants know their business, and Disruptive Publishing knows exactly how to organise their knowledge and expertise into a business book. So, we created a system for capturing that knowledge in a way that will effectively and successfully produce a powerful, life-changing book.
Who wouldn’t be proud to put their name to something like that!
Having a published book can work wonders for you and your business growth. It will bring you clients, expand your audience reach, and it will really help people, which is what I believe coaches really want to do.
But it can’t do any of that if you don’t write the book in the first place. So take one of these ideas and get your book written. You won’t regret it.
If you are a coach or consultant and you want to know more about our
“Fill-in-the-blanks” Business Book Writing System
email us right now at deb@disruptivepublishing.com.au and we’ll send you the details as soon as we launch this incredible tool.
We know you are going to love it!!
Or book in for a 20-minute information session if you think this might be a way forward for you. We can explore the possibilities and see what path is best for you.
You can book here now: