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Getting Known, Being Seen.

I was fortunate to be able to see Mark Bouris present recently and during his presentation he quoted Richard Branson stating that in building your business and your brand you need to seek opportunities to gain “notoriety with affection”.

Given that much of my work currently is with small business people seeking to set themselves apart from the crowd and build more meaningful relationships with their target market through storytelling and publishing, that concept really resonated with me and I understand the importance of being able to achieve that if you want a strong and profitable business.

You can imagine how excited I was then to be interviewed recently by Get Known Be Seen contributing author and journalist, Sally Eberhardt, for an article she wrote for the Redcliffe Guide.

Sally has done a remarkable job of making me sound quite affable and altruistic for which I am truly grateful, and I’m in awe of her writing talents. And photographer Ben McShea did a great job of making me look acceptable. Thanks guys. And thanks for the plug for MJL Publications.

If gaining notoriety with affection is all about lead generation and you need more leads to grow your business, where and how do you need to be seen in order to gain notoriety with affection on a larger playing field?

You can read the article here:

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Are you a Business Warrior?

When I was first inspired to create the Business Warriors project it was to provide an opportunity for small business people to become published and reach a broader audience with their products and services, and I had a very specific person in mind.

Standing with the last Samurai outside of Nagoya Castle. The Samurai took pride in being disciplined and in consistently working to master themselves and hone their skills. It is the characteristics of the Samurai that I attribute to the modern day Business Warrior.

You see, not all business people are Business Warriors.  Those who are, however, will recognise themselves in the following 8 statements.

1 Business Warriors are brave.  Every day they choose courage over comfort, they take risks, they step outside of their comfort zones and they face their fears in order to create something bigger.

2 Business Warriors are inspired and willing to be vulnerable.  They consistently seek solutions to people’s problems and are driven to go that extra mile to get bigger and better outcomes for everyone.

3 Business Warriors are creative and open to becoming what they need to become in order to achieve the results they are driven to achieve.

4 Business Warriors are consistent, showing up every day, committed to push through any barriers or obstacles that might come between them and their vision for their life’s work.

5 Business Warriors are loyal to their vision and loyal to everyone who is impacted by their chosen path.

6 Business Warriors are generous and give wholeheartedly of themselves to make life better for their families, their friends, their staff and their communities.  

7 Business Warriors are leaders and they have integrity.  They are constantly learning how to do better and be better and they would never abandon their values to make a sale.

8 Service is the Business Warrior’s sword, their strength, and their super power. They are always conscious of serving in a way that adds authentic value to the world, and always looking for ways to improve their ability to connect and serve meaningfully.

If you see yourself as a Business Warrior and you want to know more about joining the Business Warrior project click the button below. Applications for Volume 1 have closed but we are now taking applications for Volume 2.