I was fortunate to be able to see Mark Bouris present recently and during his presentation he quoted Richard Branson stating that in building your business and your brand you need to seek opportunities to gain “notoriety with affection”.
Given that much of my work currently is with small business people seeking to set themselves apart from the crowd and build more meaningful relationships with their target market through storytelling and publishing, that concept really resonated with me and I understand the importance of being able to achieve that if you want a strong and profitable business.
You can imagine how excited I was then to be interviewed recently by Get Known Be Seen contributing author and journalist, Sally Eberhardt, for an article she wrote for the Redcliffe Guide.
Sally has done a remarkable job of making me sound quite affable and altruistic for which I am truly grateful, and I’m in awe of her writing talents. And photographer Ben McShea did a great job of making me look acceptable. Thanks guys. And thanks for the plug for MJL Publications.
If gaining notoriety with affection is all about lead generation and you need more leads to grow your business, where and how do you need to be seen in order to gain notoriety with affection on a larger playing field?
You can read the article here: