Today in the blog I am talking about technology and how someone in business might use it to get published fast and make it work for their business.
This will be of particular interest to coaches, consultants or therapists, and anyone who would like to build a coaching business around their experience or expertise.
There’s a lot of competition for anyone in small business and that can make it hard to make a decent living working one to one.
Let’s take a look at how a book might make a difference.
Why would someone in small business write a book?
1. Establish credibility – it is no mistake that the word authority contains the word author
2. Set yourself apart from any competition – it is how we differentiate ourselves that makes the difference in business
3. A pretty impressive business card – people throw our brochures and business cards and fliers, but they don’t throw out books.
4. Articulate your message – it’s a great exercise in getting clear on who your target audience is, which of their problems you will solve and how you will solve them. It’s much easier to convey confidence in your offer when you are confident in it.
5. Because of technology, you can – why wouldn’t you?
What sort of technology should they use?
1. Create a print book using a print-on-demand platform such as Amazon, IngramSpark and Lulu
2. Use ebook creator software such as Designrr and Sqribble.
3. Use formatting software such as Vellum, Atticus or Scrivener to make your book look the way you want it to look and feel for your brand.
How did I come to know so much about the technology available to us?
I fell into this field 8 years ago when I was working as a counsellor and I offered to help a friend create a pdf to use for a lead magnet in establishing her new business.
After collecting a dozen inspirational stories around reducing the toxins in our homes and our food, I decided to explore the options available to anyone who wanted to self-publish and with the help of my oldest son who is a tech genius, I was able to create a printed version of the book on one of the 2 largest print-on-demand platforms which had just turned 1 year old, so it was early tech.
Since then I have transitioned from counselling full-time to publishing full-time and I have helped more than 200 authors aged between 8 and 87 to become published authors, so I can tell you from experience that the technology is getting better and more user-friendly every year.
How can you take advantage of the technology for yourself?
I would encourage you to get Designrr right now and use it to create an ebook.
You can use an ebook as a lead magnet to build your mailing list for starters.
Make sure you have lots of calls to action in your book inviting people back to your mailing list and share your invitation to obtain your ebook far and wide.
Remember, as long as you are solving a problem for someone, your book will be a gift to them.
You can extract .epub files from Designer which you can then upload to Amazon KDP and start marketing your book to grow awareness, and to grow your expert status.
While you are growing your mailing list you can be working on writing a 100-page book and upload it to a print on demand platform further down the track.
If following this path is something that interests you then click below and you will be taken straight to the Designrr page where you can purchase the program for just $27.
If you would like to see how we use an ebook to grow our business, grab a copy of my free ebook – 7 things an author must know about writing and publishing a book before they take the plunge – and see how I use an ebook to grow a mailing list and qualify prospects for our other products and services.
If you would like to know more about our learning platform where we teach authors everything they need to know about writing and publishing a book, check out the Authorpreneur’s Bootcamp.
And if you have any questions you can book in for a free information call here.
I hope this has inspired you to move forward. I’ll be back next week with some more ideas to help you write and publish your book.
Bye for now,